Asaf Amitai, CEO
Asaf has many years of experience in business development and corporate management. He has a considerable number of inventions and patents in various fields and extensive knowledge in agriculture as someone who grew up in a rural area. Asaf specializes in research following years of work in the Dental industry, as well as business development and thinking outside the box to solve the most extreme challenges he faces.
Israel Goshen, President & Product Manager
Israel has extensive experience in developing products with a deep focus on self-growing systems. He has a network of connections in the agricultural development industry. Israel acquired extensive knowledge and skills in various countries around the world, and serves as a consultant to a number of entities in the field. He is our "nerd"; he knows every detail in every process. He is the living spirit behind the company, an entrepreneur, and a unique human being.
Rene Bracha, CFO
Rene has extensive knowledge and experience in managing and organizing large companies. She is filled with curiosity and brings order and precision to companies' management. If you meet Rene, you'll find she always has a calculator and pen; the perfect description of an excellent CFO.